Digital Product Manager

The Digital Product Manager Level 4 Apprenticeship is designed for individuals who want to drive and manage digital products through the complete product lifecycle.

What does Digital Product Manager EPA involve?

The end point assessment, or EPA, for the Digital Product Manager standard is made up of two components:


Project with a project output

The project output must be in the form of a 1,500 word report, with a tolerance of 10% above or below the word count and must start after gateway and be completed and submitted to the EPAO by the end of week 10 of the EPA period.

Appendices, references and diagrams are not included in this total. The project report must map, in an appendix, how it evidences the KSBs mapped to this assessment method.


Presentation with questions

The apprentice must prepare and deliver a presentation to an independent assessor. After the presentation, the assessor will ask the apprentice questions about their project, report and presentation. The presentation and questions can last 60 minutes. The purpose of the questioning is to seek clarification where required and verify the apprentice has reached the grading descriptors.

Apprenticeship standard

An apprenticeship standard is a short document based on an occupation, outlining the knowledge, skills and behaviours (KSBs) needed for someone to be competent in the occupation’s duties.
View the Digital Product Manager Apprenticeship Standard on the Institute for Apprenticeships website

All apprenticeship standards have an accompanying assessment plan. This document details the independent assessment that apprentices will undertake at the end of the apprenticeship. This will include details on the assessment method(s) and processes that will be followed.
View the Digital Product Manager assessment plan

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